iD Fresh Food has announced the launch of a Giant Home Kitchen – a state-of-the-art and the world’s largest Idly & Dosa batter preparation and packaging plant in Anekal, Karnataka.
The Bengaluru-based brand, which has become a household name across Indian homes for its soft idlis and delectable dosas along with a range of authentic South Indian foods, has made a CAPEX investment of close to Rs 40 crore, to set up the facility.
Spread across 80,000 sqft of area, the new plant will address the growing demand for their star products Idly & Dosa batter and Parota in India.
The strategic investment reflects the brand’s ambition to further strengthen its market leadership in the fresh foods segment and the potential of its Idly & Dosa batter and parota to boost the company’s overall revenue.
Over the years, iD Fresh has established itself as the clear market leader in the idly & dosa category and is currently catering to over 45 cites, across 30,000 retail stores in India, UAE and US.
Once the pandemic eases, the company plans to invite schools and the public to the giant home kitchen to witness the state-of-the-art technology used in making the food.
Commenting on the launch, Musthafa PC, Co-founder and CEO, iD Fresh Food said, “We are extremely excited to introduce you to the World’s largest Idly batter factory. Since March 2020, we have witnessed a 5% and 38% growth in demand for our Idly & Dosa batter and Parotas respectively. The new facility marks a key milestone in iD’s journey - not just due to its sheer size but the fact that it is a fully-automated kitchen. At its highest functioning capacity, it will be able to produce 1 lakh kg batter and 3 Lakh Parotas in a day. It takes us a step closer to our vision of building a better and healthier world for our future generations. In the next phase of operations, we are working on leveraging renewable energy and reducing our carbon footprint in order to make a positive social impact.”