Bigbasket, iD Fresh Food unveil co-branded label 'iD Fresho'

26 May 2021 | News

The partnership will leverage the joint reach of the two market leaders and provide easy access to preservative-free fresh foods to consumers

In a one-of-its-kind partnership, bigbasket and iD Fresh Food have come together to provide the freshest and healthiest products to the consumer's doorstep, under their new co-branded label, ‘iD Fresho’.

Known for serving preservative-free homemade instant foods across India and the UAE, with this collaboration, iD is expected to expand its D2C market through bigbasket’s enormous customer base.

The association will also allow bigbasket customers easy access to iD’s high-quality, preservative-free ready-to-cook foods. Considering the importance of hygienic, fresh, and nutritious food in the wake of the pandemic, this is a well-timed alliance between the two brands. 

In this association with bigbasket, customers will now get Idly Dosa batter and ready-to-cook parotas under the co-branded label, ‘iD Fresho’. The brand plans to launch a wide variety of ready-to-cook fresh food products, that are healthy, wholesome and devoid of any chemicals or preservatives.

The first phase will focus on building familiarity for ‘iD Fresho’, while building volumes around Idly Dosa batter, a highly under-penetrated category. The products will be available in all Tier 1 cities and some select cities in South India.

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