BL Agro plans to invest Rs 150 Cr on marketing during FY21-22

28 May 2021 | News

BL Agro aims at a multi-fold increase of its Rs 2500 crores turnover

BL Agro Industries Limited, Rs 2500 crore edible oils and food products company in India, is on an aggressive expansion mode, with extensive brand endorsements, to reach out to its target audience.

The UP-based company that recently launched TVCs for its brands, Bail Kolhu and Nourish, has rolled out its expansive marketing plans for 2021-22. The company would be investing in a media mix, of mainline, digital and innovative media vehicles lead by Television, to create brand positioning resulting in consumer awareness and demand of BL Agro’s products across India.

“To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs 150 crores for the current year. With a vision to contribute in nation’s agri-economy, we would be channelizing our capacities through manifold approach to reach out to the maximum audiences,” commented Ashish Khandelwal, Managing Director, BL Agro.

BL Agro produces nutritionally well balanced and superior quality food products, consistently, by using state-of-the-art technology that provides substantial support to nation’s farmers. The company has a wide portfolio of food products and rely on agricultural value chains to procure raw materials at scale thus boosting farmer income.

BL Agro is contributing considerably in the domain of employment generation. The company already has a workforce strength of about 5000, including a huge field force, and this number is set to go up in the times to come.

 

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