A recent study by Oceana, a global organisation focused on ocean conservation, found that around 34 billion single use plastic bottles generated by the soft drinks industry are discarded in the ocean every year. The report suggests that just a 10 per cent increase in reusable bottles can help reduce ocean PET plastic pollution by almost 7.6 billion bottles or 22 per cent. With single-use plastic bottles dominating the carbonated beverage industry, reusable bottles are a key driver in reducing plastic pollution.
Mr Butler, based in Cochin, is directly contributing to the cause of reducing plastic waste. The company's Sodamaker-machine focuses on reusing bottles to decrease waste generated. Sodamakers help make soda or sparkling water at home, using reusable bottles without the need of electricity or batteries.
"On an average, each household typically disposes at least 3-4 single-use plastic bottles in a day. While entertaining, the waste disposed can increase to 20 bottles plus. Using Sodamakers not only eliminates the waste generated, but it also is more economical, as a litre of soda made in a Sodamaker costs just Rs. 6, whereas a litre of PET soda purchased from the store costs around 30," said Adith Mammen, CEO of Mr Butler.
In the past year, Sodamaker concept has shown an upward trend due to factors such as Social Distancing, Work from Home, Do-It Yourself, eating healthy etc.