Snacking brand Open Secret secures funding for expansion

22 July 2021 | News

The freshly infused capital will be used to launch more products Image credit: Matrix Partners India Image credit: Matrix Partners India

Mumbai-based startup Open Secret has raised a series A investment round, led by Sixth Sense Ventures. The round also saw participation from existing investor Matrix Partners India.
Founded by Ahana Gautam and Udit Kejriwal in 2019, Open Secret has experienced 10X growth over the past year driven by strong consumer demand across their expanding portfolio of products: cookies, chips, spreads, nuts and shake mix. “Mother” is the chief product officer at Open Secret and this strategic expansion of products is a result of solving her problems around various snacking moments.
The freshly infused capital will be used to launch more products, build capacity, strengthen the team, scale up the capabilities in tech and expand omnichannel distribution presence.

Ahana Gautam, CEO and Co-founder, Open Secret said “We are on the path to becoming a leading snacking brand by un-junking snacks in India which is a $10B+ category.”
Sanjot Malhi, Director, Matrix India, commented “We have been fortunate to be early partners with Ahana and Udit on this journey of un-junking the Indian snack space. The growth and customer love achieved over the last 12 months is a reflection of the success of Open Secret’s mission to be a leading health-foods player in India. We welcome Sixth Sense to the partnership and look forward to the next phase of growth!”


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