iD Fresh expands global footprint

27 July 2021 | News

The company is expecting a 40 per cent revenue contribution from their overseas business Image credit: iD Fresh Image credit: iD Fresh

iD Fresh Food has announced its plans to expand into new markets in India, GCC, and US.

As part of its plan, the Bengaluru-based company has expanded to Oman and will enter Saudi Arabia, Bahrain, Kuwait and Qatar in the next three months.

In the US, the company will be distributing iD’s products across the country in leading stores by October this year. 

In keeping with the growing demand for Indian food globally, iD also plans to set up a state-of-the-art plant in US in the next two years. The company is expecting a 40 per cent revenue contribution from their overseas business.

In India, the launch includes tier-2 markets like Nagpur (Maharashtra), Indore (Madhya Pradesh), Anantapuramu and Kurnool (Andhra Pradesh). Ahmedabad is another new addition for iD Fresh, apart from the company’s strategic re-entry (since the onset of the Covid-19 pandemic) into key markets, such as Puducherry, Thiruvananthapuram and Kozhikode (Kerala).

Commenting on the expansion, Musthafa PC, CEO and Co-founder, iD Fresh Food, said, “Given our steady growth, we’re investing in building state-of-the-art production plants, focusing on new innovations and bolstering our team across India, GCC and US. In fact, we will be setting up two more plants in India and one in the US in the next two years.”

With this announcement, iD aims at unlocking the huge opportunity that the fresh food market has, globally. To begin with, the company will make available 4 of its most popular SKU’s, which is Idly & Dosa Batter, Malabar Parota, & Wheat Parota. In the US, the company will be providing the Malabar and Wheat Parotas in addition to its Instant Filter Coffee Liquid blends that are already available.

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