BlueTribe, a Mumbai-based food tech startup working on a mission to reinvent meat consuming methods, is gearing up to launch plant-based Chicken Keema and Chicken Nuggets in the Tricity- Chandigarh, Panchkula and Mohali.
After plant-based Chicken Keema and Chicken Nuggets, Blue Tribe is planning to bring a plethora of fresh-flavoured food products, including plant-based Chicken and Pork Sausages with crunchy coatings made with pure pea protein.
Through these mouth-watering treats, Blue Tribe aims to encourage a conscious lifestyle change among meat lovers without compromising the taste, texture and quality of the regular meat products. The brand has also started locally manufacturing its exquisite plant-based products in Chandigarh Tricity.
The startup is working on direct-to-consumer (D2C) and Hotel/Restaurant/Café (HORECA) business models. Blue Tribe has already created a significant benchmark among the non-vegetarian food lovers wanting to make a lifestyle change in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata and now Chandigarh. It is further planning to expand its reach in Indore and other cities of India.