Chitale Bandhu, based out in Pune, has announced its foray into the savoury snack segment with the launch of brand BINGEBAR, in three formats- Bhel, Lemon Bhel and Lite Chivda. The brand revealed first-ever BINGEBAR by unveiling the official logo along with the ad films for each product on all social media platforms.
To reach the target audience, both online and offline marketing channels were leveraged. The offline channels focused on feedback of the consumers, which forms the essence of BINGEBAR.
An online pre-launch campaign roped in influencers who encouraged their followers to sign up for free samples on social media platforms like Instagram, Facebook, and Twitter.
The product is now available in Mumbai and Pune with plans to expand in domestic and global markets as well.
Indraneel Chitale, Managing Partner, Chitale Group, said, “We are delighted to launch the first-ever BINGEBAR™ digital campaign that aims at creating awareness about the popular Indian namkeens turned into a single-serve, convenient to eat product."