27 March 2019 | News
McDonald’s will acquire Dynamic Yield and use Decision Technology to increase personalization and improve customer experience
McDonald’s Corporation has signed an agreement to acquire Dynamic Yield Ltd. which is an AI-powered Personalization Anywhere™ platform.
Dynamic Yield will play a critical role in McDonald’s digital transformation, allowing it to become even more focused on the customer by deploying its technology in outdoor digital Drive-Thru menu displays, as well as other digital customer experience touchpoints, such as self-order kiosks and the McDonald’s Global Mobile App.
Liam Agmon, CEO, Dynamic Yield said, “From our humble beginnings, Dynamic Yield now proudly enables more than 300 brands in six continents – including industry leaders across retail, gaming, finance, travel, and publishing – to build unified customer profiles, launch and optimize personalization campaigns, and automate decision-making. Our global sales, services, and product development organizations operate in 10 cities around the world, with more than 200 employees company-wide, all striving to fulfill our mission of delivering superior customer experiences.”
“This announcement is a major milestone in Dynamic Yield’s history, representing a unique opportunity for us to develop at a higher scale of innovation and break the boundaries of what originally thought possible. Now, with the support of McDonald’s, our growth and efforts in product development, partner and customer support, as well as global presence will only further accelerate. We are excited to become a part of the amazing McDonald’s family and look forward to continuing our work building the best personalization technology in the market”, he added.
McDonald’s have chosen Dynamic Yield to help power personalization across their 37,000 restaurants in 120+ markets around the world.