Cocoa and chocolate products continue to be enjoyed by consumers around the world, with sustainability remaining top of mind when making their purchases. To connect consumers with the journey of the cocoa they are eating and drinking, Cargill has launched CocoaWise™, a digital portal that provides a lens through which food and beverage manufacturers have increased knowledge and shareability into the origin of the products they source from Cargill’s direct supply chain.
“As one of the world’s leading cocoa and chocolate producers, we sit at the center of the cocoa sector and connect all the players in the value chain, from working hand-in-hand with the farmers to sustainably providing high-quality products to our customers,” said Harold Poelma, president of Cargill’s cocoa & chocolate business. “With cutting-edge technologies, like CocoaWise™, we are able to strengthen this collaboration and move the industry forward together towards a more transparent and sustainable cocoa supply chain benefiting both farmers and customers.”
CocoaWise™ provides customers with fast, easy access to the sustainability data of Cargill’s cocoa supply chain. With full, real-time visibility, CocoaWise™ enables customers to be more deeply connected to the communities from which they purchase their cocoa and see first-hand the impact of financial investments in key initiatives that meet the needs of the cocoa farming communities on the ground, such as providing sustainable agriculture coaching for farmers, entrepreneurship trainings for women and nutritional programs for families.
CocoaWise™ pulls information from a centralized data platform, CocoaWise™ 360, which is fed from a suite of Cargill’s digital tools that are designed to increase transparency and traceability while enhancing cocoa farming practices and community well-being.