HAPPY, a fast-growing fully digital-lending Fintech, has forayed into the food-tech sector, in partnership with India's leading online food delivery platform Swiggy.
HAPPY offers small-scale restaurants with short-term, small-ticket and easy-to-repay loans. Already a market leader, HAPPY addresses the needs of small and micro-businesses in India, a segment underserved by traditional financial institutions.
Through the Swiggy Capital Assist program, HAPPY will extend this capability to thousands of Swiggy partner restaurants across all major cities through its completely digital and paperless lending model.
Manish Khera, Founder & CEO, HAPPY, Mumbai says, "Our objective is to enable small-scale restaurants to get quick access to credit to meet their growth and working capital needs. Especially when these businesses have been hit by the pandemic-led slowdown, this facility will aid their recovery and help them stay afloat in the current times."
HAPPY leverages machine learning-based model to instantly underwrite loans to interested restaurateurs based on their past sales performance among other data points.
The technological edge, combined with the unique product, will make this partnership a one-stop destination for small and medium-scale restaurants to achieve their business dreams.