Mars Wrigley, Google Cloud redefine 'tech crunch' with AI based cake

01 April 2021 | News

Includes both AI-generated cake and cookie elements

Confectionery giant Mars Wrigley UK, in partnership with Google Cloud, has developed the world’s first ever Maltesers® AI Cake. Giving a whole new meaning to the term ‘tech crunch’!

To do it, a top Google Cloud engineer created a Machine Learning model that used hundreds of existing recipes from traybakes to scones to develop the new cake creation called the Maltesers® AI Cakes. 

The AI Cake, which technically speaking is a ‘cakie’ (a hybrid between a cookie and a cake), includes both AI-generated cake and cookie elements. The treat is topped with Marmite infused buttercream frosting.

Kerry Cavanaugh, Mars Wrigley UK Marketing Director, said: “Cake and computers; and Maltesers® and Marmite. The unlikeliest of couples. We’re in the business of creating better moments at Mars Wrigley and, in the spirit of peculiar pairings, I urge you to find your own unusual-but-you'll-love-it dessert match this Easter weekend. We’ve already done the hard work for you with some amazing, and questionable, recipes available online, so all you’ll have to do is the washing up!”

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