Shoptimize teams up with Onelife Nutriscience for D2C management

14 April 2021 | News

The partnership will enable Onelife to implement a streamlined, data-driven approach to D2C channel

Shoptimize has partnered with Mumbai-based startup Onelife Nutriscience to manage their end-to-end eCommerce solutions and online growth for their flagship brand Onelife, a premium preventive healthcare brand.

The partnership will enable Onelife to implement a streamlined, data-driven approach to the D2C channel through Shoptimize’s end-to-end platform. The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting.  

Founded in 2012, Pune-based Shoptimize is a one-stop D2C eCommerce platform that leverages Artificial Intelligence (AI) to help brands set up their online business and drive predictable growth.

Mangesh Panditrao, Co-founder & CEO, Shoptimize, says, “India has a rich heritage of healing through nutritional choices and immunity-boosting medicine, and recent years have seen the millennial generation moving towards more preventive care and a health-conscious lifestyle to combat the ill-effects of pollution and stress. Also, the rise in disposable income across households has prompted Indians, particularly millennials, to invest in healthier food choices and better fitness regimes, and nutritional supplements are a big part of that. There is, thus, considerable scope for brands like Onelife to connect with customers online and assist them with choosing the right healthcare products for themselves, which is where a D2C eCommerce platform plays a critical role.”

Gaurav Aggarwal, CEO & Founder, Onelife India, says “We see a lot of potential in the D2C space, especially after witnessing how much eCommerce has grown since Covid-19. There was a clear need for an eCommerce partner that would grow with us and enable us to cater efficiently to health-conscious online shoppers, and Shoptimize seemed to be a good fit."

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