IBM has announced that it is working with Parle Products, the largest selling biscuit brand in India, to help it more quickly and effectively bring its products to market by leveraging IBM Cloud.
Parle will leverage IBM's transformative hybrid cloud and AI capabilities, along with its leading security and industry expertise with IBM's business consulting and technology services.
This will help Parle get its products, such as Parle-G, the world's top-selling biscuit by volume, to market at the right time and in the right place.
By embracing a hybrid cloud-based approach, Parle expects to innovate more quickly – finding new ways to get its products into the homes of consumers, even as the global pandemic creates challenges in the supply chain and mandates that some employees work remotely.
Through streamlining operations and achieving greater scalability to meet changing demands, Parle expects to witness business growth in India and beyond.
Ajay Chauhan, Executive Director, Parle Products, said, "As the largest biscuit brand provider in India, our priority is meeting the growing demands of Indian consumers. By working with IBM to accelerate our journey to the cloud and strengthen our security posture, we will work to uncover new ways to reduce time-to-market and streamline operations – a significant milestone for us."
With the intelligent AI-based supply chain, IBM will help design a critical KPIs-based performance management framework using IBM Watson Studio to measure and monitor the health of Parle's business processes and their outcomes. Intelligent workflows will further fuel Parle's agenda on appropriate product mix, faster planning and scheduling, and optimized supply chain costs.