Timios, a Bengaluru-based healthy food brand for children, has partnered with TraceX Technologies, a blockchain-powered agritech platform, to provide end-to-end traceability for its recently launched porridge range for babies.
Through this partnership with TraceX, Timios aims to provide complete product transparency for its porridge range. From supply of raw materials and manufacturing to dispatch and tracking of the product, customers can track and trace the journey of the product at every step. The information is directly extracted from the blockchain proving the provenance and providing credibility to the claims.
Commenting on the partnership, Aswani Chaitanya, CEO and Co-Founder, Timios, said, "Timios Porridge range was launched with a purpose of providing fresh, made-to-order, safe and high-quality weaning food for babies. Right from procuring 100 per cent organic raw materials, to processing it in a cleanroom, packaging and shipping, we follow exceptionally high-quality standards for the porridge range."
Chaitanya added, "Through our collaboration with TraceX, our customers can experience the journey of the pack i.e end to end visibility of the product. Customers can scan the unique QR Code on the pack to access all information related to the origin, processing, packaging and distribution."