Anandpara Village Dairy Co-operative Society of Rajkot milk union has recently adopted a new way of digitalization by installing the first Micro ATM payment center at the doorstep of milk producer members. Rajkot District Co-operative Milk Producers’ Union Limited, Gopal Dairy which is affiliated dairy union of Amul has taken the initiatives and taken concrete steps to digitalize the rural economy.
On this occasion, Gordhanbhi Dhamaliya, Chairman, Rajkot Dairy has virtually inaugurated the AADHAR based Amul Micro ATM facility for the milk pouring members of Anandpara Village society. He said that any member can visit the milk society and withdrew the money thru Amul Micro ATM and get the payment immediately. It is a big relief for farmers as members need not to visit bank and incurring time & traveling cost. He also mentioned that such type of transaction is safe during a pandemic and there is no need for any type of credit or debit card as the entire transaction is based on thumb impression.
Dr R S Sodhi, Managing Director, Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) (Amul) said lack of digital banking technology in remote villages has given the idea to start this project. Under the project around 4,000 village milk cooperative societies across Rajkot, Surat, Bharuch, and Surendranagar districts were surveyed to get an idea about the actual difficulties faced by them.
Amul Micro ATM system has been developed with joint efforts by GCMMF (AMUL) Fintech Company, Digivridhi with banking partner Federal Bank who arranged the cash delivery at villages which was the key challenge of this project. Raghvan from Digividhhi, Executive Director, Federal Bank, Atul Kumar Agrawal, Senior General Manager (Finance), GCMMF was also present on the occasion.
It is pertinent to note that member unions of GCMMF are already making digital payments of around Rs 140 to Rs 150 crores per day to its village societies.