US-based Epogee LLC, developer of EPG – the category-defining ingredient that eliminates most calories from fat – announced its inclusion as a key component in Gatsby Chocolate’s exciting new line of better-for-you chocolate bars. Gatsby’s breakthrough product release achieves unheard-of calorie reduction while maintaining melt-in-your-mouth indulgence by using EPG’s GMO-free, plant-based fat alternative technology. The result is a deliciously satisfying chocolate experience with significantly less calories.
Consumers have been yearning for chocolate that tastes great without derailing their quest for a healthier lifestyle. But prior to Gatsby, chocolate makers have been limited to sugar substitution as a source of calorie reduction.
EPG opens up a whole new avenue of better-for-you formulation, eliminating up to 92 per cent of calories from fat—with no compromise in the rich taste and indulgent experience chocolate lovers crave.
Gatsby Chocolate bars have less than half the calories of regular chocolate bars and approximately one-quarter of the sugar, yet retain everything that makes chocolate, well chocolate. Available in both milk and dark chocolate styles, the bars are launching in more than 1,500 retail locations nationwide (including Kroger, Ralph’s, Mariano’s, Fred Meyer, QFC, Fry’s and other Kroger banners) and are available online.
“Just like we did with ice cream, we’re reimagining and reinventing the chocolate bar with Gatsby Chocolate, creating a product for consumers that delivers on taste, texture, and health,” said Doug Bouton, CEO & Founder of Gatsby Chocolate and Co-founder of Halo Top Ice Cream. “We tapped into the most important technology to hit the food industry in decades when we discovered Epogee’s revolutionary ingredient innovation. EPG makes it possible for us to offer chocolate lovers indulgent, melt-in-your-mouth chocolate that’s significantly healthier than regular chocolate!”