13 September 2019 | News
For safer and sustainable food packaging FSSAI gets Virat Kohli’s endorsement
Aligned with the Prime Minister’s call for action to eliminate single-use plastic in coming years, develop environmental friendly substitutes and also an efficient plastic collection and disposal system in the food and beverages (F&B) sector, FSSAI is developing a concrete action plan in partnership with all stakeholders.
Apart from developing this incremental and agile plan, FSSAI has recently initiated some regulatory measures to enable F&B industry to reduce its plastic footprint. These include:
The Food Authority has started a consumer awareness campaign “Eat Right India for Sustainable Living” as a call to action for plastic waste management and reduction of plastic footprint in the F&B industry. To kick-start the movement, the Indian Cricket Captain, Virat Kohli had reached out to millions of fans through his social media and invited them to a collection drive organised today. He asked them to bring empty F&B plastic packaging, plastic bottles, aluminium cans and Tetra Pak cartons for recycling in a move towards sustainable living. Thousands of people joined hands during the activation at MGF mall, Gurgaon where Kohli himself segregated F&B plastic packaging waste and motivated people to follow his foot-steps.
This campaign comes a day after, Prime Minister launched ‘Swachhata Hi Seva (SHS) 2019’, which has a special focus on ‘plastic waste awareness and management’. The two campaigns are in complete alignment with each other.
At the event, Virat Kohli, Captain of Indian Cricket Team urged his fans to not just talk about the problem but to also start acting on it. He further remarked that “Don’t get inspired by (my) hairstyle or clothes, get inspired to do good for the society. Join hands to achieve a plastic waste free India by participating in this campaign”
Speaking on the occasion, CEO FSSAI, Pawan Agarwal remarked “Shri Virat Kohli is not only India’s ace cricketer but a wonderful human being with a sensitive heart, who cares for the society. He thanked him for his support to the cause of ‘Healthy India’ through safe food, healthy and sustainable diets. He hoped that endorsement of celebrities like Virat Kohli will help to make India completely free of plastic soon and FSSAI is committed to work with various stakeholders from the food and beverages sector to bring about this change”
FSSAI is further asking State/UT Food Safety departments to conduct similar awareness and collection drives at public places and malls at their State capitals and major cities in accordance with the timelines of SHS 2019. It has also urged the State Level Advisory Committees to organise State level discussions around the same and devise activities for sustaining the agenda.