Forum of India Food Importers (FIFI) and North East Entrepreneurs Alliance (NEEA) agreed to build cooperation by signing a Memorandum of Understanding (MoU) during recently organized North East Food Show 2019 by the Government of Meghalaya and SIAL Paris.
The MoU has been signed with an objective to facilitate food business, food processing, food ingredient sourcing, providing market linkages and knowledge exchange between both the parties.
NEEA aims to work closely with FIFI to curate products from the region which can find the platform at par to the international food and beverage products.
With this MoU NEEA is also looking forward to creating a few geographical product categories, brand them accordingly and generate long term brand equity for them.
The GI tagged commodities remain underutilized and with FIFI, NEEA hopes to leverage the opportunity not only in India, but across the world. Pankaj Singhal from the FIFI after signing of the MoU said, “While FIFI members see great potential in the North-Eastern states and have expressed keen interest to connect the novel products not only with the Indian market but, to eventually see them getting attention across the globe. We are delighted to take this engagement forward.”