Nuffoods Spectrum India

Bulletproof 360 appoints new CEO

27 September 2019 | News

Leadership addition reflects continued growth and demand for high-performance, research-based food and beverage company

Bulletproof is a leading food, beverage and content company widely known for the popular Bulletproof Coffee, collagen protein product line and more.  Bulletproof 360, Inc., the lifestyle company widely known for the popular Bulletproof Coffee, collagen protein bars, and performance-enhancing food and beverage product lines, announced today that Larry Bodner joined the company in the role of Chief Executive Officer, effective October 1.

Bodner will also serve as a member of the board of directors. The veteran consumer packaged goods executive and proven business management leader will spearhead business strategy and run the day-to-day business of Bulletproof, managing the brand's successful push further into the retail space and propelling the company in its next phase of growth.

Bodner will work alongside Bulletproof Founder Dave Asprey, who will focus on his role as Executive Chairman – a shift that will allow the "Father of Biohacking" to continue to innovate in the world of biohacking, evangelize the Bulletproof brand and lifestyle - continuing to help people everywhere reach their full potential.

Bodner brings with him more nearly 30 years of executive leadership experience in the retail and consumer packaged goods space. An expert in finance and strategic planning, he most recently served as the Chief Financial Officer for Sovos Brands, a portfolio of food and beverage brands. He has served on the Board of Directors of Hostess Brands since November 2016 and has also served on the Board of Hearthside Foods. Prior to his time with Sovos Brands, Bodner was Executive Vice President, Chief Financial Officer and Treasurer of Big Heart Pet Brands (formerly Del Monte Foods). He has also held senior financial positions at the Walt Disney Company as well as the Procter & Gamble Company. 

With the appointment of Bodner to CEO, Asprey continues to serve as Founder and Executive Chairman, where he will continue to be engaged with the brand day to day, promoting Bulletproof in all initiatives as well as discovering new ways to innovate in the health and wellness space. Asprey chose to bring Bodner on board as CEO in keeping with his vision for the brand as an omnichannel company, specifically one pursuing further growth in consumer-packaged goods and retail in addition to established success in eCommerce.


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