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Budweiser and Coleman Partner for New Natural Meat Line

06 March 2019 | News

The new products will be available nationwide in local grocery stores starting early this summer

Coleman Natural has partnered with Budweiser Beer to reinvigorate the retail prepared meat section. The new products will be available nationwide in local grocery stores starting early this summer.

The five products in the range include St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork covered in a Budweiser BBQ sauce, while the Jalapeno Cheddar Brat and Beer Brats are made with Budweiser lager.

Bart Vittori, general manager of Coleman Natural Meats said, “Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.”

"The processed meat department has been hungry for new innovations and new customers – The Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store,” said Vittori.

“Coleman and Budweiser are combining their dedication to the U.S. family farmers and animal welfare with these new products. Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street U.S.A", continued Vittori

Mel Coleman, Jr., founding family rancher said, “Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again.”

All products in the new range are made with slow-roasted Coleman pork, containing no added hormones or antibiotics.


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