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KIND enters in Nut Butter Bar Category

06 March 2019 | News

KIND's newest offering has nutrient-dense nut butter as the first ingredient

In a move consistent with its 15-year history of disrupting and elevating categories, KIND Healthy Snacks (KIND) enters the Nut Butter Bar category with the release of KIND Nut Butter Filled Snack Bars.

"Since day one, KIND has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty," says KIND's CEO and Founder, Daniel Lubetzky. "KIND Nut Butter Filled Snack Bars continues that commitment."

Like all KIND® snacks, these bars were created in a way that is consistent with the KIND Promise – the first and predominant ingredient in all KIND's snacks will always be a nutrient-dense food. KIND Nut Butter Filled Snack Bars delivers on this promise and are made with recognizable ingredients, and contain no artificial flavors, colors of preservatives.

"Here at KIND, we are committed to empowering people to make healthy eating decisions. We saw this as an opportunity to elevate the current nut butter market with a snack that meets our high nutritional standards," says Stephanie Perruzza, Registered Dietitian and Health & Wellness specialist at KIND.

KIND Nut Butter Filled Snack Bars have 100% whole grains on the outside and a creamy nut butter center, topped with crushed nuts and a chocolatey drizzle.


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