Nuffoods Spectrum India

DMK Group and Bahlsen establish strategic partnership

04 April 2019 | News

DMK Ice Cream expands Its business collaborations

The DMK Group’s business unit DMK Ice Cream will continue on its brand course in 2019. After the company successfully introduced well-known brands to the ice cream shelves of the retail trade last year, together with Baileys and its own brand MILRAM, the division is continuing its positive development. With Bahlsen, DMK has won over a long-established brand, which will also be available as an ice cream for the first time from 1st May

As part of its realignment, the DMK Group is also strengthening its brand business in the ice cream sector, concentrating on its work with established collaboration partners in addition to its own MILRAM brand. This has allowed the company to open up new market segments within a very short space of time. The next chapter is now set to start with Bahlsen. “We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction,” said Marcus-Dominic Hauck, COO of DMK Ice Cream. “Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets.”

‘The BAHLSEN brand has always stood for quality and diversity’, says Dieter Lutz, Marketing Director DACH. ‘As such, it’s only the next logical step for us to want to offer consumers this diversity in other categories. And that’s why the popular BAHLSEN classic is now available as ice cream!’

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