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Fazer announces the launch of NORDI

08 May 2019 | News

A Premium Chocolate brand crafted in Finland now delivers a sense of wonder to the U.S. market

Fazer, the renowned, family owned company dedicated to creating over 127 years of meaningful food experiences from baked goods and confectionary to food service and more, proudly announces the U.S. introduction of the NORDI Chocolate brand. Launching this month into the New York Metropolitan Area, the NORDI Chocolate brand will introduce a line of "Nordic inspired" Dark Chocolate bars, and roll-out into premium grocery and specialty retailers across the country.

The new NORDI Chocolate brand brings unique Nordic signature flavors that embody the spirit of adventure, courage, and discovery in the way the founder, Karl Fazer, would have imagined it.

With operations in nine countries and exports to over 40 markets, Fazer seeks to continue as the Nordic market leader. Fazer will enter into the U.S. market with the NORDI brand to address the current trends of healthier diets and the focus on premium quality over mainstream. 

Produced in a state-of-the-art production facility in Finland, with meticulous quality control, NORDI is made with only the highest quality ingredients. As a member of the World Cocoa Foundation to promote responsible cocoa farming and increase the farmers' income levels in major cocoa growing regions, Fazer has ensured that NORDI cacao comes from farmers that belong to Fazer's direct sourcing program or a supplier that is certified through the UTZ, Rainforest Alliance or Fairtrade Cocoa Sourcing Programme.

NORDI is 100% sustainably sourced, with non-GMO ingredients that promote overall health and well-being. Each carefully crafted chocolate bar is made from 70% cacao and unique Nordic recipes that will transport a person deep into the Nordic lands in taste and spirit. Hero ingredients include (but are not limited to):

  • Licorice Root: An adaptogen herb that is anti-inflammatory and 30-50x sweeter so there is no need for added sugar
  • Sea Buckthorn: An uncommon super food nutrient powerhouse that boasts vitamins B1, B2, K, C, A, E, folic and amino acids, as well as 60 antioxidants and 20 minerals

NORDI is available in four artisanal recipes of dark chocolate 3.35oz. bars at a premium value between $3.99 - $4.99 per bar.  Flavors include:

  • Sea Buckthorn & Salty Caramel - 70% Dark Chocolate
  • Hazelnut and Campsite Coffee - 70% Dark Chocolate
  • Raspberry & Tangy Licorice - 70% Dark Chocolate
  • Smooth and Dark Original - 70% Dark Chocolate

The NORDI brand launch is supported with strong consumer and trade marketing programs with plans to expand its recipes and culinary offerings by 2020.


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