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Hershey’s launches limited-edition chocolate bar featuring emojis

17 May 2019 | News

Changing the Iconic Design for the First Time in History

For the first time in The Hershey Company’s 125-year history, the iconic Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji. The new Hershey’s Milk Chocolate Emoji Bars will feature 25 of the most popular emojis across six different emoji packaging designs – all designed to collect, share and eat. The new bars are set to launch this summer, nationwide, for a limited-time only in both standard size and snack size bars.

“Our classic Hershey’s bars were made to be shared with others,” said Kriston Ohm, senior manager, Hershey’s brand. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”

For those wondering why certain emojis made the cut, each one was carefully selected by parents and kids to feature meanings that would help to spark a conversation. Research showed that 87 percent of kids agreed that the new Hershey’s Emoji Bar is something they would want to share with others. This limited time offering will arrive just in time for summer and will also be available in the run up to back-to-school, while supplies last.

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