22 May 2019 | News
Funding Accelerates Sun Basket's First Mover Advantage as the Essential, Everyday Healthy Eating Platform
image credit- foodbev.com
Sun Basket, the leading healthy meal delivery service, has announced a Series E investment of $30 million led by PivotNorth Capital to accelerate its first-mover advantage in direct-to-consumer healthy food. The round also included investments from Sapphire Ventures, August Capital, Founders Circle, Unilever Ventures, Baseline Ventures, Relevance Capital, Accolade Partners, and Correlation Ventures.
The funding will enable Sun Basket to further evolve into an omni-channel healthy eating platform by expanding their offerings to include breakfast, lunch and dinner -- personalized for any lifestyle. Sun Basket is one of the fastest-growing meal delivery services in the United States, having grown at 80% CAGR over the past three years. This latest investment round brings the company's overall funding to $125M.
To drive continued revenue growth, Sun Basket plans to roll-out innovative healthy new food products, a highly personal AI-powered digital user experience, and strategic partnerships that drive user acquisition and brand awareness. With the best unit economics in the space, Sun Basket will utilize automation to increase margins and focus the business on its highest value revenue initiatives to further enhance the company's profitability.