09 October 2019 | News
The first step is to start the application process for regulatory approvals
Image credit- istock.com
Atria, one of the leading meat and food companies in the Nordic countries, Russia and Estonia, is focusing on the growing poultry segment and is starting to plan an expansion investment in poultry production. According to preliminary estimates, the value of the investment is approximately EUR 130 million. The investment project includes the renovation of existing production facilities and the construction of new production facilities and lines at the Nurmo plant.
Consumption of poultry meat has been growing strongly in Finland for several years. Since the beginning of 2019, the consumption has increased by about 4 percent in value. Atria is responding to the growth in consumer demand and is now planning a major investment project. This investment would strengthen Atria’s position as a market leader in poultry products.
"We will initiate the project planning based on preliminary studies. If implemented, the investment would be one of the largest single investment projects in Atria's history. We have a strong belief in Finnish food production and the fact that the Finnish meat industry will succeed in international competition, as long as we have courage to invest in it", says Juha Gröhn, CEO of Atria Plc.
The first step is to start the application process for regulatory approvals and to complete them as soon as possible. After the planning phase, the decision on the implementation will be made. The project is expected to be fully completed by the end of 2024 at the earliest.