The Kraft Heinz Company will combine its U.S. and Canada businesses to create the North America Zone, which is expected to be effective in the second fiscal quarter of 2022.
The move is meant to advance the global food and beverage leader’s long-term, sustainable growth plans. The Company’s U.S. and Canada businesses accounted for approximately 80% of its 2020 consolidated net sales.
The company believes the creation of the North America Zone will further fuel Kraft Heinz’s vision to leverage its scale through improved agility for competitive advantage. Structural changes to support the strategic plan are aimed at streamlining and synergizing the U.S. and Canada businesses.
This evolved model is expected to help the North America Zone pilot high-value products, processes, and service innovations, backed by the resources of the two countries, while also increasing speed to market.
The North America Zone structure will include three commercial business units that will be organized around the company’s consumer-driven product platforms and geographic needs, including Taste, Meals, and Away From Home; Fresh, Beverages, and Desserts; and Canada and North America Coffee.