Rising health consciousness and increasing awareness among consumers about the harmful effects of chemical fertilizers and pesticides in non-organic food is driving the shift towards organic food products in the country. Additionally, rising disposable income levels and increasing land area under organic farming are propelling growth in India organic food market. India is also emerging as one of the major exporters of organic food in the world. In order to address the growing demand for organic food products across the globe, production of organic food is increasing in the country. Favorable government initiatives and increasing profit margins due to high premiums are encouraging farmers to adopt organic farming practices and increase total land area under organic farming.
According to "India Organic Food Market By Product Type, Competition Forecast and Opportunities, 2011 - 2021", the market for organic food in India is anticipated to grow at a CAGR of over 25% during 2016–2021, on account of changing food consumption patterns and increasing instances of contamination of farm produce with chemical fertilizers and pesticides, surging investments in organic food market and rising use of bio fertilizers. Organic pluses and food grains segment dominates India organic food market, as pulses and food grains form an important part of staple diets in India. Further, West India is anticipated to continue dominating the organic food in the country through 2021, on account of high disposable income levels and rising health consciousness among consumers in the region.