Food and beverage stakeholders are awakening to the growing likelihood of better international trade ties. Recognizing the sanguineness of industry peer’s Department of International Trade (DIT) in conjunction with the Great Britain Food Program (GBFP), UK India Business Council (UKIBC), and Forum of Indian Food Importers (FIFI) hosted the largest virtual contingent of the UK F&B companies to India.
The virtual pre-AAHAR B2B engagement, 22-25 March 2021, turned out to a platform for over 110 UK’s leading food and drink producers, participating in the Meet the Buyer event where over 450 pre-selected buyer-sellers virtual meetings were organized.
Ahead of the virtual Meet the Buyer event a knowledge day session was organized offering an opportunity platform for the food and beverage companies from both the countries to learn, understand and engage with the key officials from the DIT, UKIBC, FIFI GBFP, and the Government of India’s food regulator, Food Safety and Standards Authority of India.
The key partner to the event Forum of Indian Food Importer (FIFI), a non-government, and a not for profit entity that works primarily to enhance food and beverage business in India, played an instrumental part in curating the event.
Amit Lohani, Founder and Director, Forum of Indian Food Importer was quoted saying, “I take pride to be a part of this industry and that businesses in the sector have reengineered their operations to accommodate the shifting trade and consumer outlook and are continuously working on preparing for future course.”
He also highlighted that, “The deepening of the UK – India trade relationship was emphasised recently during the meeting between the UK’s International Trade Secretary Ms. Liz Truss, with India’s Minister of Railways and Commerce & Industry, Mr. Piyush Goyal. While both the governments are working together, we as industry have taken the burden of advancing the narrative of better trade ties at our end. This is a step in this direction and displays our contribution towards the doctrine of mutual trade relationships.”