The Agri-Business Incubation (ABI) Centre established at ICAR-Central Institute of Fisheries Technology (CIFT), Cochin supports operations on business projects as a measure of enhancing the foundation for new technology based industries and establishing a knowledge-based economy.
One such recent project is the development of Ready-To-Eat (RTE) Mussel products, by Mohammed Fawas T.C. through his startup company Foo Foods, incubated at CIFT.
The Mussels are considered as one of the most nutritive food rich in vitamin A, B12, vitamin C, thiamine, riboflavin; high in mineral contents like Iron, Zinc, manganese, phosphorus and selenium is a good source of Omega -3 fatty acids enriched with easily digestible protein and essential amino acids.
The RTE stuffed Mussel product “Kallummakkaya Nirachath” was highly appreciated by the consumers and retailers in respect of its quality, taste and cost. The product is now available in the Hypermarkets and Supermarkets in Kozhikode and Malabar regions throughout the year with a market price of only Rs. 140 per pack (125 gms.) containing five stuffed Mussels.
Fawaz initially invested about Rs. 30,000 for establishing a small production unit and availed the technical facilities for thermal packaging of products through out-sourcing. Within a period of almost one year, he could introduce the taste of Kerala to the table of fish lovers spread across the gulf countries. Owing to the increasing market demand of the product and again the brand popularity, now Foo Foods is in the forefront in seafood entrepreneurship.
With the present pace of momentum, the company expects to create a business turnover of Rs. 25 Crores by the year 2025. In addition, the company is also planning to roll out more ethnic food recipes as convenience foods in the near future.