05 November 2018 | News | By NFS Correspondent
The Symrise AG has opened a site for high-quality natural food ingredients in Banks County, near Atlanta, in the US state of Georgia, on October 30, 2018. The Group invests Euro 50 million in the facility. It follows high technological and sustainable standards. The step reinforces the pioneering role of Symrise on the US market and emphasizes its aspiration to further expand within growth regions.
“This advantageous location in the USA’s well-developed agricultural South-East enables us to strategically grow on the market for natural and sustainable food ingredients. With the new site in Georgia we show that we consistently implement our investment program. For example, only a couple of weeks ago, also in the USA, we have opened a plant for cosmetic ingredients in Charleston, South Carolina. The expansion of our capacities is and continues to be an important growth factor. We are strengthening our competitiveness for the traditionally largest market in our industry. In addition, we are strategically developing our backwards integration focusing on agriculturally produced raw materials. By working closely with our farmers, we are ensuring high product quality and deliverability”, says Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.
The plant will manufacture products for the business units Food Ingredients, Symrise Flavor and Pet Food. Symrise’s customers use these natural ingredients for example in culinary applications as well as in premium pet food. Symrise aims to continue its growth in the US market for natural food ingredients and wants to successively expand the site in Georgia until 2020.
Natural ingredients match consumers’ tastes all around the world
Natural and nutritionally valuable product solutions play worldwide an increasingly important role, as consumers pay more attention to a conscious diet. This applies to North American as well as global consumers and their desire for natural ingredients. Many food ingredient suppliers and farmers are located in Georgia. The state belongs to the dynamic growing economic regions in the country. Symrise therefore built the new plant for the production of natural food ingredients specifically in this environment on its 40-hectare site. The workforce currently comprises 50 employees and will be further increased to 100 employees with future expansion of the plant.
Numerous representatives from politics and business accepted the invitation of the CEO Dr. Heinz-Jürgen Bertram. Together with the Symrise management team the participants gave the starting signal for the successful launch of the production.