Swiss firm Givaudan has launched Koffee’Up™, a new sustainable beauty elixir crafted from upcycled Arabica coffee.
Koffee’Up™is a scientifically proven premium coffee oil crafted using upcycling techniques. Koffee’Up™ is referred to as the “new argan oil” in the beauty industry as a result of its natural, eco-conscious, and effective properties, bringing a myriad of facial skin care benefits to consumers such as hydration, protection, and anti-ageing.
The revolutionary beauty product was developed in collaboration with Danish start-up company Kaffe Bueno, the winner of the 2019 edition of MassChallenge Switzerland.
As Givaudan is a founding partner of the distinguished start-up accelerator, this is the first product collaboration to result from working with one of the start-ups based in the incubator.
The biotech start-up focuses on upcycling spent coffee grounds, or coffee waste, into active and functional ingredients for cosmetics to bring health and skin benefits to consumers.
Koffee’Up™ follows the launch of Vetivyne™, a fully natural and sustainable cosmetic active ingredient launched in 2018 that is crafted from upcycled vetiver roots from leftover fragrance raw materials.