Ready for use in creative food and beverage innovations, SweeGen’s Bestevia Rebaudioside B has received the GRAS (Generally Recognized As Safe) Letter of No Objection from the US Food and Drug Administration (FDA).
Health, wellness, and lifestyle modifications are on the mind of most consumers as pandemic conditions have them moving away from artificial sweeteners and sugar. More consumers are embracing nature-based stevia sweeteners and clean-label ingredients in their food and beverages.
The drink market is responding as a surge of new global drink launches containing stevia are on the rise, with North America leading, as reported by Mintel in a sugar reduction analysis.
As brands are under pressure to reduce sugar, yet charged with creating great tasting products, the GRAS status qualifies Reb B as one more high-purity nature-based sweetener with a unique sensory profile to join Sweegen’s expansive stevia portfolio, including the highly sought-after Rebs D, E, I and M.
Bestevia Reb B is a next-generation stevia sweetener because it is only found in trace amounts in the stevia leaf, much like its sweet-tasting counterparts in Sweegen’s non-GMO stevia nature-based sweetener portfolio. Since the best tasting sweetener molecules are found in such small quantities in the leaves, SweeGen uses its proprietary bioconversion technology to produce a range of sustainable stevia sweeteners with assured quality, regulatory compliance and competitive prices.