Unilever has recently announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market.
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre.
The game-changing protein is a natural fit for Unilever’s fast-growing meat-alternative brand, The Vegetarian Butcher, which grew over 70 per cent in 2020. With a broad range of delicious products for meat lovers, flexitarians, vegetarians and vegans alike, the brand is on a mission to become the largest butcher in the world by inspiring a plant-based food revolution.
The Vegetarian Butcher uses a diverse blend of plant-based proteins to create meat-like tastes and textures for its wide-ranging portfolio, which is now available in fast-growing markets in 45 countries across four continents. The Vegetarian Butcher’s recently launched vegan Raw Burger delivers the taste and juicy tenderness of a beef burger cooked rare, while its partnership with Burger King has brought products like the Plant-Based Whopper, Plant-Based Nuggets and Vegan Royale to meat-lovers in more than 35 countries around the world.
Plant-based innovations like these will support the delivery of Unilever’s strategic focus on developing the portfolio into high-growth spaces and contribute towards its annual global sales target of €1 billion from plant-based meat and dairy alternatives by 2025-2027.