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Coca Cola HBC acquires Serbia’s Bambi

18 February 2019 | News

Completion of the acquisition is expected in the second quarter of 2019

Coca‑Cola HBC has announced the acquisition of Bambi, Serbia’s confectionery business from funds advised by Mid Europa Partners for an enterprise value of €260 million, subject to certain closing adjustments.

Completion of the acquisition is expected in the second quarter of 2019 and is subject to customary closing conditions and regulatory approvals.

As per the company statement, “The acquisition adds market-leading iconic brands in a relevant, adjacent category to the Coca‑Cola HBC portfolio in Serbia and in the Western Balkans which are among our fastest growing territories. Bambi offers opportunities for revenue synergies through cross-promotion and complementary innovation and cost efficiencies. The Bambi business also brings a strong distribution network and product portfolio in strategically important channels such as traditional retail and HoReCa.”

Bambi’s brands include Bambi, Plazma, Wellness, Zlatni Pek, and Josh.

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