Nestlé is joining forces with other industry partners to build a fully recyclable, compostable fiber cup as part of the NextGen Consortium and Cup Challenge.
This announcement follows a series of initiatives and concrete steps taken by Nestlé to accelerate action to tackle plastic waste, in line with its commitment to make 100% of its packaging recyclable or reusable by 2025.
The NextGen Consortium is a multi-year, multi-industry global consortium that aims to advance the design, commercialization and recovery of food packaging alternatives. The NextGen Cup Challenge is the first initiative of the Consortium. It calls on innovators, start-ups, suppliers and industry experts to join a global challenge to develop the next generation of recyclable, compostable, hot and cold, to-go, fiber cups.
Both the Consortium and Challenge are managed by Closed Loop Partners, with Starbucks and McDonald’s as Founding Partners, The World Wildlife Fund as an Advisory Partner, The Coca-Cola Company and Yum! Brands as Supporting Partners. Nestlé has also joined as a Supporting Partner.