Taco Bell, the world’s largest Mexican-inspired restaurant chain, is continuing its major global expansion with the signing of its largest master franchise agreement in India, as well as unveiling new international markets for the brand.
The Master Franchise Agreement, signed with franchise partner Burman Hospitality Private Limited (BHPL) of India, commits to developing 600 restaurants on the sub-continent in the next 10 years. Upon completion of the 600 restaurants, the brand expects to contribute over 20,000 jobs to India’s economy, and even more indirect jobs through expanded supply chain and vendor needs. With the announcement of this agreement, India is set to become Taco Bell’s largest market outside of the United States. The deal also sets up BHPL to become one of the largest Taco Bell franchisees globally by restaurant count.
Currently, Taco Bell has 35 restaurants in India. By the end of 2019 alone, the brand, in collaboration with BHPL, aims to have over 60 restaurants across the sub-continent, including new geographies such as West Bengal and Gujarat.
Ankush Tuli, Managing Director, Taco Bell APAC said, “We see so much opportunity in India, as it is still a largely untapped market for Taco Bell and offers huge potential for the brand. We’ve partnered with Burman Hospitality for the past four years growing our presence in India, and the Master Franchise partnership marks a significant step in our journey. We are excited to bring together BHPL’s industry knowledge and our expertise with product innovation and research to continue bringing Taco Bell to consumers across India.”
In addition to India, Taco Bell will continue expansion across Asia, with the goal of expanding its presence to five restaurants in Thailand by the end of 2019.
Liz Williams, President, Taco Bell International said, “The incredible response we’ve seen in India, Southeast Asia and Australia proves to us that these markets are ripe for continued growth. The combination of consumer enthusiasm, a healthy business model and fantastic franchise partners makes now, more than ever, the right time for Taco Bell to expand around the world.”
Taco Bell operates over 500 restaurants across nearly 30 markets outside of the United States, and operates over 7,000 restaurants in the United States.