22 July 2019 | News
The #1 chili-lime seasoning brand expands to chips, desserts, and protein by joining forces with Tyson® and Hillshire Farm® Brands, among others
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Mexican company Tajín International Corporation has joined forces with well-known national food brands, partnering with the Tyson® and Hillshire Farm® brands. Adding to a roster of strategic partners including Century Snacks – the makers of Snak Club® Trail Mixes and Snack Nuts and Truco Enterprises the maker of On The Border Chips and Dips.
Among 10 international companies, the unique flavor of Tajin is the focal point of innovation for more than 50 new products that will be placed in the U.S. market through these partnerships. Fans can enjoy Tajín flavored tortilla chips, desserts and even create their own cocktails with Tajín flavored water. The company also launched Snak Club Tajín Peanuts, and to date, it's the #1 velocity peanut in U.S. convenience stores. Tyson chicken nuggets, Any'tizers Chili Lime Boneless Bites, and Hillshire Farm sausages are also on the roster.
"Tajín is proud to partner with amazing brands such as Tyson, a prestigious American brand that shares our quality and values. With this partnership, we invite all Tyson fans in the United States to enjoy the savory taste of Tajín in the new Tyson products," said Javier Leyva, Tajín International Corporate Director for the U.S. "We understand that consumers are increasingly seeking authentic flavors such as Tajín's very own chili lime, and we can't wait for them to experience it as the focal point of their mealtime."
In May, Tajín partnered with Hillshire Farm to introduce its Chili Lime Smoked Sausage with Mango. And in January, they released Chili Lime Chicken Nuggets and Boneless Chicken Bites with Tyson.
Joining forces with protein brands is a natural fit for Tajín. Its chili lime flavor is very versatile across food groups and the flavor is widely accepted on fish, poultry, pork and beef.
Beyond the traditional blend of Tajín Clásico seasoning, Tajín has also created special blends of their signature flavor in both a smoked Chipotle & Lime and Hot 'N Spicy profile that were launched with On The Border Taste of Tajín Tortilla Chips last spring and are available in grocery and mass retailers across the country.
Tajín also collaborated with food service and lifestyle brands across different categories including spirits and even fashion. The products are distributed in more than 24,000 stores across U.S.