Coca-Cola to launch Costa Coffee in multiple markets in 2020

23 July 2019 | News

This will address a broad range of consumer and customer needs across multiple channels and occasions image credit- shuttershock.com image credit- shuttershock.com

Coca-Cola HBC – one of the largest Coca-Cola bottlers in the world – plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC’s leading 24/7 beverage partner vision.

Coffee is one of the most lucrative and fast-growing revenue and profit pools within commercial beverages. It is a multi-billion dollar category across Coca-Cola HBC’s 28 markets and is forecast to grow 4% annually.

The Coca-Cola Company acquired Costa Coffee in January 2019 and has accelerated the business, focusing on expanding in vending and ready-to-drink products. Costa Coffee is the leading coffee company in the United Kingdom, with a strong presence in Europe, Asia Pacific, the Middle East and Africa.

“We’re thrilled to partner with Coca-Cola HBC to bring our great coffee to more consumers,” said Jennifer Mann, president of Global Ventures for The Coca-ColaCompany. “This new agreement is another example of how Costa Coffee is helping Coca-Cola become a total beverage company.”

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