Flipkart is soon going to partner with vendors in Hyderabad to test delivery of fresh fruits and vegetables.
It has applied for a food retail permit for its newly registered entity Flipkart FarmerMart. The company is planning to open six brick-and-mortar grocery stores after receiving the license and the entire process might take six months.
Flipkart has so far partnered with WayCool Foods & Products and other sellers on the platform. NinjaCart, which recently received a joint investment from Flipkart and Walmart, is expected to support a part of the supply in future.
Flipkart project with fresh food in Hyderabad aims to get a better understanding of consumer behaviour and the supply chain that we are developing to address the demand for this category.