ITC Foods Division launches Sunfeast Atta Noodles with vegetable infusions

07 April 2017 | News | By NFS Correspondent

noodles noodles

ITC’s Foods Division announced the launch of Power Up Masala, the Atta noodles variant of Sunfeast YiPPee! Made with Aashirvaad Atta as one of its ingredients, YiPPee! Power Up Noodles is filled with the goodness of vegetable infusions in every noodle strand.

It retains YiPPee!’s unique round block and the pleasure of delicious, long and slurpy noodle strands. Power Up aims to provide a fresh and exciting choice to today’s discerning consumer. The product will be available at modern and general trade outlets across India in convenient pack size of 70 grams priced at Rs. 15. Family Pack Size of 4x70 grams priced at Rs 55 will also be available in select outlets.

Speaking on the occasion, Hemant Malik, Divisional Chief Executive of ITC’s Foods Divisionsaid, “At ITC, we take pride in building world class products which are powered by years of extensive research and conform to high standards of quality and safety. With Sunfeast YiPPee! Power Up Atta Noodles, we have endeavoured to offer a differentiated product woven along with a fun element.Sunfeast YiPPee! Power Up Atta Noodles is made using whole wheat Atta as one of its ingredients and has vegetable additions in every strand – a delightful snack for a jam-packed day.”

YiPPee! Noodles are tested at ITC’s state of the art NABL-certified Life Sciences and Technology Centre (LSTC) and at Food Safety and Standards Authority of India (FSSAI) -approved NABL-accredited external laboratories.


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