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Why India’s Next Nutrition Leap Will Begin at the Farm, Not the Factory

Why India’s Next Nutrition Leap Will Begin at the Farm, Not the Factory

Prateek Rastogi, CEO & Co-Founder, Better Nutrition The Union Budget 2026 underscored a structural reality facing India’s food and agriculture ecosystem: the rising burden of non-communicable diseases and the need to shift farmer income growth

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Biofortified Seeds vs Supplementation: A Sustainable Strategy to Address Anaemia at Scale

Biofortified Seeds vs Supplementation: A Sustainable Strategy to Address Anaemia at Scale

Prateek Rastogi, Co-founder & CEO, Better Nutrition India does not suffer from a shortage of food. Yet, anaemia continues to affect a large part of the population across age groups, genders, and income levels. This

Interview
“We aim to collaborate with government nutrition programmes and explore international markets to further our impact”

“We aim to collaborate with government nutrition programmes and explore international markets to further our impact”

Following the recent milestone where Shark Tank-funded and PV Sindhu-backed Better Nutrition secured Rs 10 crore in funding from top-tier investors across Google, Meta, and more, NUFFOODS Spectrum took an opportunity to speak with Prateek

Nutritionals
PV Sindhu invests in biofortified food brand Better Nutrition

PV Sindhu invests in biofortified food brand Better Nutrition

This collaboration aims to combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods Indian badminton star, two-time Olympic medallist, and World Champion PV Sindhu announced her investment and