Dabur unveils new campaign for Ratnaprash with Anil Kapoor as brand ambassador


Dabur India Ltd, India’s leading healthcare company, announced the signing of bollywood actor Anil Kapoor as the new brand ambassador for its latest offering Dabur Ratnaprash, a power-packed formula that fights fatigue and keeps you active all-day long. A new TVC featuring the ageless actor was unveiled with the tagline: ‘Feel the Power of Youth’.

Enriched with the power of potent natural ingredients like Moti, Kesar, Musali, Brahmi and Amla, Dabur Ratnaprash has been specially developed for adults. The new campaign shows Anil Kapoor dancing to the tune of popular Bollywood song ‘Badtameez Dil’, communicates the message that Dabur Ratnaprash helps rebuild your strength, stamina, vigour, vitality and energy that’s drained by the stress of day-to-day living.

Backed by the age-old wisdom of ayurveda and prepared after extensive research, Dabur Ratnaprash helps one feel the power of youth. Dabur Ratnaprash is available in two sizes: 450g (for Rs 285) and 900g (for Rs 550).

“This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients like Moti, Kesar, Musali, amla and Brahmi to give you all-day-long energy and vigour,” Dabur India Ltd Category Head-Health Supplements Ajay Parihar said.

“We are all leading life in the fast lane today and constantly juggling our highly demanding professional and personal lives, which is taking a toll on our vigour and vitality. In this fast-paced life, it is extremely important to not just boost your immunity, but also regain the youth and vigour to feel refreshed and say goodbye to your day’s worries and lethargy. Dabur Ratnaprash is that miracle aid from nature that gives the energy and stamina to keep you going all day long. It has been designed specially to give the power of youth to those who feel that the stress of day-to-day living leaves them drained of energy and they no longer have the energy and stamina of their youth. So, it’s time to feel young with Dabur Ratnaprash,” Parihar added.

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