Coca-Cola India is celebrating forty thunderous years of Thums Up with the launch of a new drink- Thums Up Charged.
Coca-Cola India, one of the country’s leading beverage companies, intends to make Thums Up the first home-grown billion dollar beverage brand in the next 2 years.
Thums Up Charged is the result of Coca-Cola’s steadfast commitment to innovation by offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up ‘Charged’ contains the strong taste and offers extra Thunder to the consumers.
The product launch will be supported through a robust integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising that will promote the brand’s great taste and functional stimulation.
Coca-Cola India has planned year-round celebrations on successful completion of 40 years in India to enhance brand love, brand variants, and strengthen operations and distribution.