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Kwality Limited, one of the largest and fastest growing private dairy companies in India, recently launched another flavoured Thandai to its Flavoured milk bouquet of offerings.
The launch comes in place considering the consumer acceptance of the earlier launched flavours. At present, there are flavours available like Kesar, Badam, Elaichi, Butterscotch and Cold Coffee.
Indian consumers are slowly moving from carbonated soft drinks to healthier options. Flavoured milk represents one of the fastest growing segments in the Indian dairy market satisfying the needs to evolving consumer preferences.
Kwality Limited is India’s first company to launch Flavoured milk with Fortification of Vitamin A & D. Considering the nutritional deficiencies & the lifestyle disorders, the product has been positioned around as an On the go beverages which is healthy & more nutritious than other similar drinks available in the market.