The food safety regulator FSSAI is planning to soon launch a campaign to spread awareness about availing Vitamin D through natural sunlight and intake of fortified food among school going children.
The campaign, Project Dhoop, will be implemented in collaboration with the Central Board of Secondary Education (CBSE), the New Delhi Municipal Council (NDMC) and private firm Kwality Ltd.
FSSAI has informed stakeholders about the proposed campaign at an interaction on the issue of fortification. The campaign details are being worked out.
According to FSSAI CEO Pawan Agarwal, food fortification is simple, inexpensive yet priceless strategy that has been used across the world to effectively prevent vitamin and mineral deficiencies.