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The flagship company of Viiking Ventures, Viiking Beverages has announced the appointment of Manoj Asrani as their new Chief Executive Officer (CEO). Asrani, a seasoned executive with over 17 years of experience, will be reporting to Sachiin Joshi, Chairman of Viiking Ventures. Along with his new designation and responsibilities with Viiking Beverages, Asrani will continue his duties as the Chief Marketing Officer of Viiking Ventures (Group).
In this new role, Asrani will drive the aggressive business plans of Viiking Beverages and has a vision of increasing its markets to North East India making the company Pan India. The company will also be implementing software based selling systems, which has analytical tools to update on daily changing market dynamics.
The company has already created a strong foothold in Southern markets like Kerala, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu, and by launching their Rum and Brandy brands; they will be able to cater to all customer segments in the southern parts of India.