This is also in line with the Company’s global vision of creating a World Without Waste
To commemorate the 150th anniversary of Mahatma Gandhi this year, Coca-Cola India has joined ‘Swachhta Hi Seva’ campaign, an initiative of the Swachh Bharat Mission, which aims to generate greater public participation and reinforce the concept of “cleanliness as everyone’s business”.
Answering to the call-to-action of Prime Minister, Coca-Cola India and its bottling partners, in partnership with American India Foundation (AIF) have come together by initiating activities to promote ‘Swachhta Hi Seva’ in beneficiary schools across Haryana. This is also in line with the Company’s global vision of creating a World Without Waste.
On the engagement, Mathew Joseph, Country Director, American India Foundation said, “AIF’s Digital Equalizer program works in under-resourced Government schools across the country, sensitizing young students on the importance of clean and hygienic surroundings. The ‘Swachhta Hi Seva’ campaign is a great initiative to spread the message of cleanliness and hygiene amongst school children and public, driven by volunteers through employee engagement activities.”
Commenting on the initiative, Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “Cleanliness is a quintessential form of discipline that one should never fail to follow in life. Considering the waste scenario in India, it is more important than ever to encourage cleanliness and waste management as a part of a healthy lifestyle. In alignment with the same, The Coca-Cola Company has a larger goal of creating a ‘World Without Waste’. Our recent engagement towards launching Asia’s largest packaging waste management venture is in response to the growing concerns around waste disposal. We at Coca-Cola India feel privileged to help make ‘Swachhta Hi Seva’ a success and urge every person to play a significant role in creating a cleaner, greener and litter-free India.”
As a part of the initiative, Coca-Cola India and American India Foundation held a wide array of activities in GSSS Model Town School in Rohtak, Haryana to sensitize students on the importance of cleanliness and waste management.