Froneri launch indulgent Plant based ice cream with a social conscious
Froneri, a joint-venture between R&R Ice-cream and Nestlé in Europe, is launching an indulgent plant-based ice cream brand that’s wildly delicious, helps save endangered wild cats and encourages its consumers to ‘find their wild’.
RØAR® is about a conscious mindset, social responsibility and caring for animal welfare. Research has found plant-based meal occasions have increased 37% in the past four years and an increase in consumer demand has seen a 92% increase of plant-based meals being eaten by non-vegans. Responding to this growing trend, the brand will be aimed at an audience who live a balanced lifestyle; those who are looking to indulge whilst still making responsible food choices. As a result, a combination of high-profile endorsements, outdoor, online, social media and in store activations will all support the launch further.
Wildly delicious and indulgent, RØAR® marries high quality plant-based ingredients with the luxurious flavours of Hazelnut, Coconut and Chocolate. The range does not contain palm oil and all cocoa is UTZ Certified.